Exactly seven years after the launch of her iconic fashion brand, POCO by Pippa, at long last, Irish entrepreneur Pippa O’Connor Ormond is launching her very own beauty line. POCO Beauty is something Pippa has been working on for the last few years, travelling all over the world to source the right suppliers, working with the very best people in their fields when it comes to dermatology, skincare and product development, and fine-tuning each and every product to become a cult hero Pippa herself would be proud to have in her arsenal.
No stranger to the beauty business, Pippa has not only co-created previous make-up collections but she has always had an intense adoration for beauty products, a trait she believes she inherited from her beloved mother.
“I love make-up and skincare and have always had an interest in it, trying new brands and learning all about the ingredients we should be using. Beauty was really what I dipped my toe into first ten years ago, and POCO Beauty is everything I wanted to do and have in a make-up brand. Now just really feels like the right time for this natural next step in the business,” says founder Pippa O’Connor Ormond. “POCO Beauty is what I love – it’s pared-back, easy-to-use, on-the-go products because that’s what I’m looking for. I want multi-use hero products that are good for my skin that I can throw in my bag and apply on the go.”
The essence of POCO Beauty lies in embracing simplicity and authenticity. It’s about a pared-back approach to beauty, encouraging individuals to cultivate a clean and fresh appearance that enhances the wearer’s own unique features. Pippa has carefully curated a range of intelligent, essential, meaningful formulations that make-up lovers will genuinely want in their personal collection.