BPerfect Cosmetics unveil the hotly anticipated ‘Full Impact’ campaign, celebrating Diversity in all walks of life

by Alison O'Hanlon
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BPerfect Cosmetics welcomed guests for the launch of their highly anticipated Full Impact Campaign, highlighting the beauty of diversity with 26 concealer shades represented by eight remarkable individuals who are truly making a Full Impact on the world around them. 

Fronting the campaign are GAA Star Lara Dahunsi, Model Kate Grant and her Mum Deirdre, Climate Activist Evanjelin Elchmanar, Meningitis Survivor Tilly Lockey, Hair Loss Advocate Stephanie Barber, Trans Community Activist Logan Brown, and Deborah Somorin of Empower The Family charity.

Brendan McDowell pictured at the unveiling of the BPerfect Cosmetics Full Impact campaign celebrating diversity in all walks of life. Picture Brian McEvoy Photography

Invited guests were treated to the first in-person look and try of this meticulously developed soft matte formula of the Full Impact concealer, that ignites an explosion of intense pigment, delivering seamless coverage and a full-blown flawlessness that commands attentionShade matching stations ensured that everyone had their perfect match, chosen from the 26 different shades and undertones of the collection.

Enriched with niacinamide, its formula accelerates skin healing, ensures an even application, and triumphs over dark, puffy under eye circles. And as the rich pigment steals the spotlight, blanketing your complexion with an unrivalled luminosity, glycerin works behind the scenes to hydrate and fortify the skin’s protective barrier.

The launch continued on into the night, where the vibes werelifting the roof, and the call for peace echoed through the air at Rave For Peace.

 This sensational event  by BPerfect Cosmetics delivered an unforgettable night of music, unity, and a touch of nostalgia as attendees were entertained by the eclectic beats of DJ Kerry Ann Denny, also known as KAD, and witnessed BPerfect’s CEO, Brendan McDowell’s debut on the decks. 

All proceeds of the night were donated to Doctors Without Borders, creating an incredible opportunity to make a positive impact and supporting their noble mission to provide medical care where it’s needed the most.

Featured Image: Deborah Somorin,, Evanjelin Elchmanar, Deirdre Grant , Kate Grant, Brendan McDowell, Tilly Lockey and Omolara Dahunsi pictured at the unveiling of the BPerfect Cosmetics Full Impact campaign celebrating diversity in all walks of life
Picture Brian McEvoy Photography

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