Coors Light are delighted to partner with Après Dublin, to bring a custom-built Ski Lodge to Dublin’s IFSC at Custom House Quay this festive season. Fans of iconic 90s comedy Cool Runnings are in for a n-ice treat as Coors Light reunites two of the original cast of the hit movie for the launch of Après Dublin.
Rawle D. Lewis (who played Junior Bevil) and Doug E. Doug (Sanka Coffie) shot to instant fame as stars of the popular film about Jamaica’s unexpected participation in the 1988 Calgary Winter Olympics. The duo will slide into town to appear at the Coors Light sponsored Après Dublin on November 30th.
Making its debut in Dublin, Après Dublin will comprise of the Après LODGE, a first-of-its-kind Christmas party venue in Dublin. The large-scale transformation will see the 900sqm event platform turned into a giant custom-built ski lodge in Dublin’s city centre. The Après LODGE will offer a truly unique festive party experience, with delicious food options alongside an in-house DJ and live Après Ski band to provide a highly memorable night out for friends and the backdrop for an office Christmas party like no other.
Other special music guests will include Attention Bebe, Reality Bites, Cosmic Funk, Smooth Sailor and Spring Break all ready to bring the hits throughout Après Dublin’s run. Coors Light will be on hand throughout to provide cold, crisp refreshment straight from the Rockies to all après revellers.
The highlight of the launch, however, will be the reunion of two of the cast of Cool Runnings, as Coors Light invites fans to #GRABLIFEBYTHEROCKIES with the opportunity to meet and pose for photos with the iconic actors, including the opportunity to get into an empty bathtub and recreate one of the movie’s most iconic scenes.
If fans ask nicely, Sanka may also let them kiss his egg, while Junior may be persuaded to recreate his memorable “I see pride, I see power” scene.
Feel the rhythm, feel the rhyme, get on up…it’s bobsled time!
Conor McIntyre, Coors Light Brand Manager, said: “Coors Light is born in the Rockies so we’re delighted to bring this custom-built Ski Lodge to Dublin’s city centre. Our new campaign is all about ‘Grabbing Life by the Rockies’ and celebrating with friends and there’s no better demonstration of that than the Jamaican bobsleigh team’s story.”
Après Dublin in association with Coors Light runs November 30th – December 23rd. To find out more and to book tickets, visit www.Aprèsdublin.com