MORE than 10,000 Irish kids are set to embark on a four-week reading marathon this October in aid of Multiple Sclerosis Ireland.
Heinz and MS Ireland are teaming up for the MS Readathon to inspire kids around the country to embrace adventure and make the most of the back to school season, and to help raise essential funds for MS Ireland.
In competitions appearing in Tesco and SuperValu stores around Ireland, Heinz customers can win iconic Roald Dahl book sets.
The collection contains 15 classic stories, written by Roald Dahl and illustrated by Quentin Blake. Book sets are available to win with a purchase of Heinz Back to School products in select stores.
Roald Dahl launched the first ever MS Readathon in 1988, beginning three decades of adventures in reading. More than 10,000 young readers in schools around the country took part last year, reading some 87,000 books in total and raising funds for people with MS in their community.
Speaking at the launch of the 30th MS Readathon in Dublin this week, Dahl’s widow, Felicity, said: “Roald once said, ‘If you can learn to treat books as your friends when you are young, you will always be able to cope with the tougher [more serious] ones in later life’.
“Over the past 30 years, the MS Readathon has encouraged children all across Ireland to make friends with books and the reading habit whilst raising funds for a highly worthwhile cause.
“Roald helped to launch the very first MS Readathon in Ireland and I am delighted to be following in his rather giant footsteps to help launch this year’s readathon.”
To sign up for it, see www.msreadathon.ie. If you have any query about MS, you can call the MS Information Line at 1850 233 233, or see www.ms-society.ie.