Tourism Ireland pays key visit to Brussels

by Staff Reporter

SEVERAL Irish tourism companies travelled to Brussels recently to take part in a sales blitz organised by Tourism Ireland, targeting influential international associations and incentive agents based in the Belgian capital.
It is established that business tourism is the most lucrative form of tourism, offering significant economic benefits, and given that the headquarters of more than 2,000 associations are based in Brussels, the city is an important source of business tourism and conferences for Ireland.
Over a span of three days, the Irish tourism companies met senior representatives and decision-makers involved in the business tourism sector in Belgium – in a bid to win a greater share of the lucrative conference and business tourism market for Ireland.
Tourism Ireland’s manager for Belgium Danielle Neyts said: “Given that the headquarters of more than 2,000 associations are located in Brussels, it makes sense for us to proactively target this sector.
“These associations regularly hold conferences for thousands of delegates in different venues around the world, delivering significant economic benefits to the host country.
“We were delighted so many of these key Belgian decision-makers took the time to meet our partners, to hear about our superb meetings and conference facilities and what makes the island of Ireland special as a business destination,” said Neyts.
Tourism Ireland’s programme of activity to grow business tourism from Belgium and elsewhere across Europe this year includes a number of networking events, business tourism promotions and familiarisation visits – highlighting ease of access, as well as the numerous facilities and good value rates available for meetings and conferences.
Tourism Ireland is responsible for promoting Ireland overseas as a leading holiday destination.
The organisation is the country’s largest indigenous industry; responsible for over 4% of GNP in the Republic of Ireland and employing about 200,000 people.
In 2013, they welcomed an estimated eight million overseas visitors to Ireland, delivering revenue of approximately €3.64 billion.
Tourism Ireland’s international website is www.ireland.com.

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