The diamond life is a very busy one

by Emma Nolan

DIAMONDS are a girl’s best friend and so is Seamus Fahy. Gazette sat down with the owner of Voltaire Diamonds to find out about the day in the life of a diamond dealer.
The Limerick-born entrepreneur was working in the financial services industry in London before moving back to Ireland to venture into the diamond by appointment business on King Street South across from Stephen’s Green Shopping Centre.
A typical day in the life for Fahy involves liaising with international diamond traders, fine jewellers and, finally, the clients themselves.
As for his daily routine, he admits that he’s a bit of an insomniac so is always up early checking emails. He explains that the key to developing and maintaining strong client relationships is to respond to them quickly.
“I find the quicker you get back to a customer, the more likely they are to do business with you.”
Upon arriving at the office, Fahy’s first task consists of contacting his workshops which are in Dublin and London to get a status report on jewellery that are in the process of being made.
After that he contacts his international diamond suppliers in London and Antwerp. “I’m constantly looking for new stones – there’s all the different diamond shapes, round, brilliant, princess, cushion cut, oval cut – I’m constantly liaising with my suppliers all the time looking for diamonds that match the customers’ budgets.”
Fahy starts his appointments after this, all of which are face-to-face and Fahy and his two members of staff meet 10 to 20 clients per afternoon.
Fahy encourages his customers to shop around prior to making an appointment with him so they know what they want.
“We talk to all our clients before they come into us and we tell them; number one, congratulations, number two, go to all the high street jewellers and try lots of styles so you know what you’re looking for and then come to us.”
Generally customers come with pictures of rings they want and Fahy then sets about having it made to suit their budget, “Because we don’t have the overheads of a high street shop, our prices are a lot more competitive.
Fahy then negotiates pricing and the handmade finished product will be ready three to four weeks later.
Most of Voltaire’s clients come from word of mouth and online reviews, social media also plays a big role and takes up about an hour-and-a-half of Fahy’s day. He updates the social media accounts daily with new content.
As for downtime, the self-confessed workaholic admits he’s “always looking for the next angle” and doesn’t get much, especially with his weekly trip to Voltaire’s London office, but he enjoys socialising with friends and going for a nice meal when he gets the chance.
“I only sell the dream!” he jokes.

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