Paul Connell, director, Pure Telecom

CITYWEST-based company Pure Telecom has surpassed the 40,000 customer mark after adding more than 10,000 new customers in 2016.

Pure Telecom, an Irish-owned company, has been providing fixed-line, broadband and Cloud telecoms services since 2002 to Irish businesses and consumers.

The company now has 42,500 customers and is aiming to more than double its customer base to 100,000 in the next three years.

The telco’s growth will be achieved through the acquisition of other telecommunications companies, competitive wins and overall market growth, with the landline becoming the preferred mode of internet communications.

Paul Connell, director and co-founder, Pure Telecom, said: “Pure Telecom has become a firm leader in the Irish telecoms and broadband market and as a result, last year was our most successful, to date.

“The Irish telecoms industry is rapidly evolving and we have always made sure that we were at the forefront of that change; allowing us to capitalise on the digital age, rather than lose out.

“2017 is going to be another exciting year for the industry and we look forward to celebrating many more successes along the way.”

Outlining his plans for 2017, Paul said he hopes to double their customer based by the end of 2019.

“This will be achieved by continuing to have the best competitive offering on the market, while also looking at the selective acquisition of smaller broadband and telecommunications companies, which would allow us the scale to continue to offer the most competitive packages on the market.”

Last May, Pure Telecom commissioned a survey, carried out by iReach, into the internet habits of Irish adults. The survey found that of the households currently paying for a TV licence, 9% plan to ditch their licence in the next five years, in favour of streaming and watching TV online.

“I expect the arrival of Amazon Prime in Ireland will intensify that trend. As a result, we will see pressure coming on the TV licence as people ditch their TV sets,” Paul added.