Staying switched on to customers’ needs

by Shane Dillon

BORN in Artane in 1969 – the same year that Peat Wholesale started business – Geoffrey Peat is the second generation of the family to run Peat Wholesale, after taking over the helm in 2005.
He joined the business the day after finishing his Leaving Cert, and did a two-year course in the College of Marketing and Design, along with spending a year in the UK working for various suppliers, before coming back home to spend time with the business.
With an equally busy family life, weekends are split between ferrying the kids around to various matches, parties and discos, and occasionally getting the chance to go for a bite to eat with his wife, Avril.

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