DUBLIN Chamber, the organisation which represents the interests of businesses in the Dublin region, has unveiled its new corporate brand and logo.
Following a five-month rebranding process, the Chamber will drop the words ‘of commerce’ from its logo, which sees a return to the colour blue that is so synonymous with Dublin.
The rebrand has been overseen by the Chamber’s chief executive, Mary Rose Burke, who took up the role in October last year. The design work was carried out by Evolve Design.
Burke said the new look perfectly captures what Dublin Chamber is all about – listening to its 1,300 members and speaking out on their behalf to make Dublin a better city for all.
She said: “The new brand is a reflection of the Chamber’s position as the business voice for Dublin. The Chamber’s aim is to ensure that Dublin is a modern, welcoming and vibrant place in which to live, work and do business.
“Our new brand represents the modern and dynamic organisation that Dublin Chamber is. We will always be Dublin Chamber of Commerce, but the change in the naming convention reflects how our members and the people of Dublin know us: Dublin Chamber.”
As part of the rebrand, Dublin Chamber has adopted the new tagline of ‘Dublin is our business’. This tagline reflects the Chamber’s core aims of improving the reputation of Dublin, making sure it is a competitive and attractive place to businesses, visitors and locals alike.
Burke added: “This is a very exciting time to be in business in Dublin. Our goal in Dublin Chamber is to enable companies to do business better and to help them to grow and create jobs in a successful Dublin.
“Our new brand is reflective of the ambition to further Dublin’s credentials as a smart, liveable and competitive capital city.”
