Oil firm rings up a €185k phone tech solution deal

by Emma Nolan
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TOP Oil has struck a €185,000 deal with ShoreTel and Phone Pulse.
ShoreTel was one of a number of solutions considered by Top Oil, and was chosen based on feedback from the company’s IT and business users.
Savings have been made largely through the removal of 18 separate phone systems that were previously in place. Each incurred separate land-line charges, and offered no call visibility.
Another benefit of using ShoreTel’s unified communications solution is increased sales conversions.
ShoreTel has shown that approximately 30% of calls received are direct sales calls from customers. The system allows these calls to be prioritised and answered by a member of the sales team while routing less time-sensitive internal calls to other staff.
The leading fuel supplier is also benefiting from the addition of callback, call recording, instant messaging, conference call and email capabilities, which now all run under the ShoreTel platform, ensuring ease of use.

Productivity has increased, and Top Oil has received positive feedback from customers since the solution was introduced.
Seamus McGovern, group ICT manager, Top Oil said: “When we looked at a number of options for our needs, the clear winner was ShoreTel. It’s simply the best unified communications solution in the market.
“The €40,000 annual cost savings have obviously been hugely beneficial for our business and ensured a very high return on investment.
“Phone Pulse has made the transition to ShoreTel seamless, implementing the solution in just a few weeks and providing on-site training to staff.
“Now, we can route calls easily across our 30 locations and 250 staff. The feedback from customers and staff alike has been very positive. We’re a customer-focused organisation, and our reputation is very important. With ShoreTel, no customer is left behind,” he said.

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