Nintendo need to hit harder

by Shane Dillon

WHILE Sony and Microsoft continue to trade blows over their upcoming consoles, Nintendo has been left sidelined, despite being the first major player to step up to the next-gen ring.

However, while the PlayStation 4 and the XBox One have been generating acres of media space in the past couple of weeks – albeit for mostly negative reasons, for one of the consoles – as their parent companies slug it out, the Wii U has been ignored, left to quietly shadowbox by itself in a quiet corner of the ring.

It’s a situation that was recently addressed by Satoru Iwata, Nintendo’s chief executive, who was discussing the Wii U’s weak sales with CNBC.

Iwata-san said: “We are to blame. We relaxed our [marketing] efforts, so the consumers today still cannot understand what’s so good and unique about the Wii U.

“As long as people have hands-on [experience], they can appreciate the value of the Wii U, but because there’s not software that’s [as] simple and obvious for people as Wii Sports for the Wii [was], potential consumers do not feel like trying the Wii U.”

Backing this up, while cinemagoers and TV viewers regularly see ads for Sony or Microsoft’s titles, Nintendo is often noticeable by its absence, with the Wii U seemingly left to fend by itself in the ring without any solid support from coach.

Still, despite its timid track record so far, the Wii U isn’t about to throw in the towel any time soon.

While there’s something of an overly-familiar line-up of Wii U titles ready to come out swinging, there’s no doubt that Nintendo are training some formidable new games to step forward in the near future.

However, Iwata-san, and his crew, would be well advised to hurry up and win some bouts, before its rival challengers notch up one too many gaming wins …

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