Here come the boys

LOOKING at the Penneys Autumn Winter menswear collection, it’s easy to see how it could easily be mistaken for a more expensive high street brand.
There is no novelty or juvenile slogans – this collection is a subtle
capsule of soft muted tones that is both stylish and functional.
Five key themes underpin the collection; Urban Survivalist, Ashbury Book Club, Downtown, Tundra and Bolivian Pass.
Urban Survivalist borrows from the sports luxe aesthetic of the likes of Alexander Wang – comfort is combined with style as bomber jackets and joggers form the base for the look.
Downtown is a collision of decades, merging a 70’s palette with relaxed 90’s shapes, while Tundra is an ode the great outdoors. Jackets and coats for this story are made functional with padding, hoods and straps.
Bolivian Pass has a warm palette and focuses on denim and Ashbury Book Club provides a hint of preppyness.