Conor Foley, Dillon Foley and Gina Kiely at last Friday’s FAI awards in Sligo

WINNING the SSE Airtricity First Division may be beyond them in their debut season but Cabinteely FC have bagged a mid-season trophy with the help of The Link Marketing.
Cabo and the Link, who run the club’s social media accounts and website, won the Best Social Media Initiative at the FAI Grassroots and League Communication Awards 2015 last weekend. Giving an external marketing company free reign over your website and social media accounts is a relatively new idea for a League of Ireland club, especially in the First Division, but the Stradbrook club have reaped the benefits with a massive amount of coverage in Ireland and across the world.
Dillon Foley, head of marketing and advertising at The Link, and more importantly, long-standing Cabinteely clubman, collected the award last Friday night in Sligo.
“I have been involved with Cabo since the age of four so it is great to be able to give something back,” he said afterwards.
“The fans have been amazing and got behind the team and the different promotion we have run so it makes it a lot easier. It’s been a pleasure to work with everyone at the club, from the board to all the volunteers; the work they put in behind the scenes is incredible.”
As well as a slick website which is significantly better than many other League of Ireland sides, Cabo’s social media accounts have gained worldwide recognition due to a number of popular posts involving Yaya Toure, Ronaldinho, Mario Balotelli and Zayn Malik which have been referenced in print, on air or online by organisations such as the BBC, the Guardian and Eurosport and Yahoo.
Speaking about The Link’s creative style for Cabo’s online presence, Foley, whose brother Conor is a midfielder for Eddie Gormley’s side, praised the club’s board for their attitude.
“At the start, I suppose we were playing it a bit safe and were similar to most LOI clubs,” he said. “But then we just thought, this league doesn’t get too much coverage so we went to the club and said we need to start to have a bit of fun and, to their credit, they’ve just given us free reign basically.
“Even with our promotions, such as the Yaya Toure birthday cake tweet, there is always key information about our next game,” he continued. “So when that was getting retweeted by all these various major news organisations, everyone was seeing our next home game was against Cobh Ramblers for example.”
The Link Marketing have also recently announced they will also be working with Seapoint Rugby Club and their first task will be building a strong website for the Kilbogget Park-based club.