A DUBLIN 15 mother has turned entrepreneur with her new baby wear business, that aims to solve the problem of people guessing baby genders.
Christine Carolan, from Tyrrelstown, launched Happynest – a range of reversible baby products that are perfect for both baby boys and girls, meaning that passing down baby products to siblings is no longer a problem.
She came up with the idea when she was deciding what to do with the huge selection of clothes, sleeping bags and wraps that her two baby daughters (Eve and Sophie) had quickly grown out of.
She said: “I had some beautiful items that were practically new, and I would have loved to gift them to friends who had new baby boys – but they were all pink!
“I contacted one friend who was pregnant, and asked if she knew what she was having, as I had some lovely pink items.
“She didn’t know what she was having, and I thought to myself: ‘Isn’t it a shame there are no products out there that you could gift to people ahead of the birth of the child?” said Carolan.
She thought it would be great if baby products came in reversible blue and pink designs, and she began sketching ideas.
However, as a senior communications manager with a multinational company, and juggling the demands of being a mother to two energetic girls, her ideas were little more than a hobby – until the economic downturn delivered a blessing in disguise.
In 2012, Carolan was made redundant. After the initial shock, she realised this might just be the opportunity she was waiting for.
She now had the time to focus on her idea and, before long, Carolan had designed a range of baby bedding and accessories in reversible pink and blue colours.
And so, Happynest was born, and after months of preparation, it was time to launch its own website, too.
The business officially went live earlier this year on March 14, with three products to start off with – a super-soft fleece cosynest for newborns, a swaddle for babies from three months, and a warm, cuddly sleeping bag that grows with the baby.
Carolan has a complete catalogue of designs coming down the line. She said: “I love managing the business and promoting the brand. My background is PR and communications, so I am always thinking of new ways of getting my new baby wear out there.”
For further information, see www.happynest.ie.