Cadbury Ireland and FAI re-new partnership for another three years

by Rose Barrett
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Cadbury Ireland this week announced a 3-year contract extension with the Football Association of Ireland (FAI) extending their commitment to support women’s football and the Republic of Ireland Women’s National Team.

The extension will see the Cadbury Become A Supporter And A Half campaign continue to encourage engagement, participation and visibility in the women’s game from grassroots to international level through their Cadbury Supporter And A Half campaign. 

Since the partnership began in October 2021, Cadbury has directly supported over 50 grassroot clubs with training and facilities support including training sessions with team captain Katie McCabe and members of the Women’s National Team; Coaching the Coaches sessions with FAI officials; direct financial support to clubs including its Grounds For Change campaign which gave equipment and upgraded pitches to 3 clubs in Donegal, Dublin and Cork; as well as nationwide marketing campaigns and many more prizes to help clubs drive women’s football.

Connecting the Women’s National Team with Cadbury supporters in a real way is how Cadbury brings its partnership to life and the next three years will see a continuation of that through many acts of generosity, synonymous with the brand. 

Speaking at the partnership extension, MD of Mondelez Ireland, Eoin Kellett, said: “At Cadbury, we are committed to supporting women’s football from grassroots to international level so are delighted to be renewing our partnership with the FAI today. We’ve seen the Irish Women’s National Team go from strength to strength this year, from qualifying for their first major tournament in Australia to continuing to succeed in the current Nations League campaign.”

Excited to announce the contract renewal, Eileen LeahyBrand Manager for Chocolate and Football, Mondelez Ireland, also said: “Cadbury is a brand aligned with generosity, and Cadbury Become A Supporter And A Half carries the essence of that. The aim of our campaign has always been to spotlight women’s football at all levels and drive participation nationwide.” 

Also commenting on today’s partnership announcement, FAI CEO, Jonathan Hill, said: “We are delighted to be continuing our partnership with Cadbury Ireland. It is increasingly important for us to have partners who not only support our Ireland Women’s National Team, but women’s football at all levels and that is exactly what Cadbury has done with this campaign. We are looking forward to continuing our working relationship with Cadbury to help encourage more women to get involved in the game and inspire the next generation of girls.”

For more information on Cadbury Become A Supporter And A Half, please see or follow the conversation on socials at @CadburyIreland. 

For more information on Cadbury Supporter And A Half, please see or follow the conversation on socials at @CadburyIreland.


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