Woodie’s category manager Susan Mulhall has been volunteering with Childline for four years and is delighted to this year’s Woodie’s Heroes ambassador for Childline.
Children and young people can contact Childline for free and in confidence about any issue which might be on their minds and the service will listen to them and support them through phone calls, text and online chats with fully trained volunteers just like Susan.
Childline receives up to 800 online contacts, texts and calls every day, with the majority of calls being made at night time. Whatever way a child engages with Childline, it is hugely important for them to know that they can reach out and they will be heard and believed. It is a very brave thing for a child to take the first step of contacting the service, and volunteers like Susan are conscious that they might be talking about something for the very first time.
However, Childline relies on donations for 90 per cent of the funding that keeps Childline up and running. The funds raised by the Woodie’s Heroes campaign this year will make a significant difference towards helping to make sure Childline is there for children and young people at all times of the day and night – 24/7, 365 days a year.
Children and young people’s lives have been significantly impacted by COVID-19. They will continue to experience challenges as Ireland recovers and rebuilds. It is vitally important that Childline remains available to them 24 hours a day, every day – in the way they feel most comfortable making contact.
One young person who turned to Childline for support online spoke about how they felt anxious and overwhelmed after returning to their school and sports activities following COVID-19 closures. They told the service how there was a competitive atmosphere among their classmates, and they felt under pressure to excel, despite having had little opportunity to study or train during the restrictions.
This was causing them great anxiety and they knew they needed to share how they were feeling. They contacted Childline to explore ways of coping with this anxiety, while also achieving their best. Now, this young person’s coping skills are stronger. They know Childline and volunteers like Susan are there for them, any time they need to talk.
Woodie’s Heroes takes place nationwide from last week until August 15, including Woodie’s Dublin stores: Airside, Blanchardstown, Coolock, Carrickmines, Glasnevin, Lucan, Naas Road, Sallynoggin, Seatown and Tallaght. It is now easier than ever to donate to Woodie’s Heroes. You can show your support by donating at the till in stores by adding €1, €2 or €5 to your bill.
Other ways of donating include
- Online at woodies.ie
- By texting to donate €4 to one of the Woodie’s Heroes charities. Simply text one of the below keywords to 50300 to donate €4.
- ISPCC to 50300
- Barnardos to 50300
- AADI to 50300
- DSI to 50300
Our charities will receive a minimum of €3.60 from the €4. Service Provider is Like Charity. Helpline 076 6805278.
Two teams of Woodie’s Heroes cyclists will also undertake a 2,000km cycle around the country over six days in August, putting in the hard miles for a wonderful cause. The teams will visit all 35 Woodie’s stores and collect their fundraising cheques for the charities.
Woodie’s CEO Declan Ronayne said: “It’s hard to believe we are launching Woodie’s Heroes for a seventh year. 2021 has again been a tough year for the charity sector and we know that our four chosen charities really need our help. To date, the passion, energy, determination and enthusiasm of Team Woodie’s has raised nearly €2m for children’s charities. I have no doubt that 2021 will be our best year yet!’
Childline relies for 90 per cent of its funding on donations and the funds raised by the Woodie’s Heroes campaign this year will make a significant difference
NEXT WEEK – DON’T MISS FULL INTERVIEW WITH SUSAN MULHALL
To Donate text to – ISPCC to 50300 – Barnardos to 50300 – AADI to 50300 – DSI – 50300