PhotoPop’s ingenious campaign goes global

by Sylvia Pownall

A DOTING dad has told of a “crazy few days” which saw his social media shock campaign go global.
Designer Stephen Crowley, 32, from Tallaght has been hailed father of the year – for photoshopping his 18-month-old daughter Hannah into death-
defying poses.
In one Instagram mock-up captioned: “I think the stair gate may be broken’ Hannah is seen climbing along the outside of an upstairs banister, while in another she holds a large knife as she sits on the kitchen counter beside a hot stove.
But Stephen, whose only child was born with a rare immune disorder called hemophagocytic lymphohistiocytosis (LHL), has assured it’s for a good cause.
For six months Hannah had to undergo chemotherapy followed by a bone marrow transplant – the only possible cure – and now her dad is raising awareness and encouraging people to join the bone marrow registry.
Stephen, who gained 15,000 Instagram followers in the space of one week, told The Gazette: “It’s been a crazy few days. I didn’t expect how much traction it would get.”
In all Hannah spent almost a year of her young life in hospital as she was kept in isolation after her transplant. Of 27 million donors worldwide, just three were deemed a match and an anonymous German woman donated.
Stephen says he now wants to make up for lost time with his precious daughter.
He said: “Because we missed out on so much normal stuff of the first year, we take tons of photos now that we’re able to do normal things out of isolation.
“She is doing much better now, still the odd trip to the hospital, but overall much better. She’s lots of fun, always smiling and has a great sense of humour given what she’s been through.
“I thought it would be fun to worry family by putting someone delicate in precarious situations. Most of the reactions have been positive, with the odd person not getting the joke and commenting that I should be shot.”
Stephen admitted he’s feeling the pressure to come up with his next photo stunt, adding: “Thanks to Hannah for putting up with my s**t. After everything she’s been through, she is quite resiliant and one happy toddler.”

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