Planning permission is the new sweetest thing for U2, as their visitor centre on Hanover Quay has been given the go-ahead.
Following the reduction in the building’s height, it has been granted permission for development at Grand Canal Dock.
The move was been welcomed by the likes of Failte Ireland and Dublin Chamber, which said that it is fitting that Dublin will finally celebrate U2 in the same way that Liverpool and London celebrate The Beatles.
Dublin Chamber’s head of public affairs, Graeme McQueen, said: “U2 are one of Dublin’s, and indeed Ireland’s, biggest global success stories.
“It is fitting that there be an attraction of substance in their home city that both celebrates and showcases their achievements.
“We fully expect the U2 visitor centre to become one of Dublin’s must-visit attractions for tourists. In the same way that Liverpool celebrates The Beatles, it makes sense that Dublin will finally have a U2 visitor attraction.”
He continued: “Our research has identified the significant positive contribution that music tourism makes to the Dublin economy.
“This is particularly notable whenever U2 play a concert in Dublin, with fans flocking to see the band in their hometown. The number of tourists visiting Dublin is growing at a fast pace and there’s a good opportunity to grow numbers further in the coming years.
“In order for this to happen, it is vital that the city’s tourism offering is enhanced, with improvements to existing attractions and, crucially, the addition of new attractions.
“Locating the centre at Hanover Quay will offer a new branch to Dublin’s tourist trail, opening up opportunities for other businesses in the surrounding area,” said McQueen.