Fairview Off-licence hoping for win at business competition, The Pitch

by Rachel Darcy

An innovative business from Fairview has been selected as one of just nine finalists in a prestigious business competition.

Northside entrepreneurs Orlaith and Padraig Sweeney, of off-licence Sweeney’s D3, have been selected as one of nine finalists in this year’s The Pitch, a competition run by IMAGE Media, in association with Samsung Ireland.

Sweeney’s D3 is a beloved store in the neighbourhood that looks to reinvent the traditional meaning of an off-licence.

Sweeney’s D3 combines the owner’s passion for food and drink, selling hand-selected wines, craft beers and spirits as well as coffee.

In addition to their liquid offerings, the Fairview store also stocks an extensive deli selection, designed to complement the drinks on offer.

Padraig and Orlaith will now go on to compete in the live final tomorrow, September 5, at City Hall, where one of the nine innovative Irish business selected as a finalist will be chosen as a winner.

Linda Nolan, marketing director at Samsung Ireland, said: “This is the second year of The Pitch, which was set up to support Irish businesses across the country and equip them with Samsung technology and products which will allow them to grow their business.

“We have been blown away by the standard of the entries we received this year, and we had a tough time selecting our shortlist.

“On behalf of the judging panel, I would like to extend our congratulations to all nine finalists. Each business has demonstrated true innovation and passion in their entries, and we look forward to hearing more from each one on the night.”

The finalists will deliver a short pitch to a panel of judges on why they should win the top-place prize, valued at more than €100,000.

This year’s judging panel includes Jo Malone, beauty mogul; Bobby Kerr, Newstalk presenter and founder of Insomnia Coffee Company; Linda Nolan, marketing director at Samsung Ireland; Clodagh Edwards, chief executive of Image Media; and last year’s winner, Jennifer Rock, AKA The Skin Nerd.

The winners will walk away with a suite of technology products from Samsung Ireland, in addition to receiving a multi-platform media package from IMAGE Media, and a social media marketing masterclass from Teneo Ireland.

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