SuperValu and AsIAm team up for autism initiative this April

by Rachel Darcy

There will be free online deliveries from SuperValu for the autism community in Dublin in April, as part of a range of activities for Autism Awareness Month.

Teaming up with autism charity AsIAm, SuperValu will be offering a range of different in-store initiatives to help support people with autism during the awareness month.

AsIAm work to raise acceptance and education of autism.

Speaking about the new initiative, Adam Harris, founder of AsIAm, said: “Working in partnership with SuperValu on their autism awareness initiatives has really helped to increase acceptance and help people to understand how they can make themselves and their communities more inclusive.

“Supermarkets can act as a trigger for autistic people, so for SuperValu to cement their support with their free delivery initiative is a great way of easing the stress of shopping when it’s not the most suitable time.

“Through SuperValu’s initiatives and activations both in-store and online, we hope to see a further step change in building inclusive communities.”

The free delivery service comes off the back of the success of the supermarket’s autism-friendly shopping evenings, and the sponsorship of community seminars run with AsIAm to provide information and support for those with autism and their families.

Also in 2019, the store will be working to identify and highlight products in their store and online that are autism-friendly, as well as providing information and education to the public on autism.

SuperValu marketing director Ray Kelly said: “Looking back at the last couple of years, we’re incredibly proud of what our stores, their staff and their customers have achieved with autism-friendly shopping evenings and, ultimately, maximising our unique position to build and enhance inclusive communities.

“Our free online delivery initiative is unique in that it offers convenience, when sometimes getting out of the house and into a store can be difficult for many.”

To avail of the free online delivery service for April, and for further information, members of the autism community can see SuperValu.ie.

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