Iconic toy store FAO Schwarz to open in Dublin in time for Christmas

by Dublin Gazette

Iconic New York toy store FAO Schwarz is coming to town, just in time for Christmas, with the announcement of a flagship outlet at Arnotts. 

FAO Schwarz at Arnotts will open proudly in October as the second ever location in Europe for the brand.

The Arnotts store will embody the ‘Return to Wonder’ theme across the 6,000 sq ft space, offering customers play-based platforms and unique experiences unlike anything currently available in Ireland. 

FAO Schwarz will house everything that’s loved about the famous brand, including their trademark plush stuffed animals and walk-on piano keyboard – famously featured in the 1988 movie “Big” with Tom Hanks. 

This wonderland for kids and grown-up kids will also feature a huge selection of toys, plush teddies, robots, remote control cars and countless other games and dolls – including in-store experiences like a build-your-own race car station. 

Donald McDonald, Managing Director at Brown Thomas and Arnotts, said: “Arnotts is home to the world’s most prestigious, exciting and innovative brands. We are a family focused destination always looking to deliver unique experiences to delight our customers.

“The opening of FAO Schwarz will deliver theatre, wonderment and magic to our customers and we are excited to become part of the many memories that will surely be made inside our walls.” 

Jan-Eric Kloth, COO of the parent company of FAO Schwarz said:  “Arnotts is an iconic retail brand that delivers amazing experiences and theatre to its customers therefore this was the perfect place for us to be.

“We are pleased to have such a creative and innovative team as our partners for the Arnotts store. FAO Schwarz at Arnotts promises to be an adventure larger-than-life that sparks the imagination in all of us.”

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