Edel Kinane, Commercial Director at Just Eat; Nial Ring, Lord Mayor of Dublin; Joanne Grant, Managing Director JCDecaux Ireland; and Pat Doyle, CEO Peter McVerry Trust at the launch of Cycle for Good, an initiative developed by Just Eat to help raise €100,000 for Peter McVerry Trust. Picture : Naoise Culhane

A new initiative from Just Eat dublinbikes will see 10 cent donated to one of the capital’s leading homeless charities for every ride taken.

For the next number of weeks, every cycle taken on a Just Eat dublinbike will raise 10 cent for the Peter McVerry Trust as part of the ‘Cycle for Good’ campaign.

The aim of the campaign is to raise up to €100,000 for the charity, at a time when homelessness figures are at their highest, with over 10,000 people reported to be living in emergency accommodation. The goal of ‘Cycle for Good’ is to achieve 1,000,000 journeys over the course of the 10-week campaign, moving 10 people out of homelessness in Ireland.

Speaking at the launch of the initiative, Pat Doyle, CEO of Peter McVerry Trust, said: “Peter McVerry Trust is honoured to be benefiting from this fantastic initiative by Just Eat dublinbikes. We appreciate the opportunity to take part in such a high-profile fundraising appeal to raise further awareness of our work and the wider issue of homelessness.”

Lord Mayor of Dublin Nial Ring said: “I’m delighted to celebrate the launch of the Cycle for Good campaign and to be marking such a significant milestone for the Just Eat dublinbikes scheme.

“For nearly a decade, cyclists in Dublin have enjoyed the use of this fantastic bike-sharing facility, so I urge all cyclists, and would-be cyclists, to get on a Just Eat dublinbikes over the next 10 weeks and help raise much needed funds for the Peter McVerry Trust to help alleviate homelessness in our capital. 

“10 years going, 10-week campaign, 10 people out of homelessness – this brilliant initiative from Just Eat dublinbikes certainly gets 10 out of 10 from me.”

Just Eat Ireland Commercial Director, Edel Kinane went on to say; “With the support of a heavy-weight marketing campaign, we want to generate further awareness of Dublin city’s and indeed Ireland’s growing housing crisis, and also of the great work that’s being done by the team at Peter McVerry Trust.”

“The warmer weather can make it easier for people to forget about those most at risk in our society, so I encourage everyone to make the most of these bright long summer days and get out on one of the 1,600 Just Eat dublinbikes in Dublin and ‘Cycle for Good,’ to help alleviate homelessness in our country.”

Over the past number of years Just Eat customers have helped generate over €55,000 for Peter McVerry Trust, through a range of nationwide initiatives. To find out more about Cycle for Good and how you can subscribe to the Just Eat dublinbikes scheme check out www.dublinbikes.ie.

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