Ed Sheeran shop to pop up on Fade Street today to celebrate new album

by Juliana Reyes

Ed Sheeran will launch an exciting pop-up shop on Fade Street today with exclusive merch and an immersion experience to celebrate the release of his album. 

The No.6 Collabo Lab pop-up will have many locations throughout the UK, Europe and North America.

In Dublin, Hens Teeth at 13 Fade St, Dublin 2 will host the store from 12pm to 7pm today.

The shops celebrate the release of Ed Sheeran’s newest album that is packed full of collaborations, and contains over 22 featured artists from Bruno Mars to Skrillex.

Sheerios will have one day only to the exclusive merch and have an interactive experience with his music throughout the shop. Also, five lucky fans will even receive a signed copy of ‘No.6 Collaboration Project’ in the store.

This experience is a collaboration with Algorithm, a creative production studio known for their video content and digital experiences.

While finishing up his Divide world tour, Sheeran has released three singles from the new project, ‘I Don’t Care’ featuring Justin Bieber, ‘Cross Me’ featuring Chance the Rapper and Pnb Rock and most recently, ‘Beautiful People’ featuring Khalid.

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