Two very special trees have been unveiled by DublinTown, aimed at raising money for the vital work done by Temple Street Children’s Hospital.
The DublinTown ChariTrees, both measuring more than 10 metres tall, are located on South King Street and Liffey Street Upper until January 7.
Visa and AIB Merchant Services are supporting the new tree-mendous initiative, with the trees featuring contactless opportunities to allow people to donate €3, €5, €10 or €20 with a tap of their card.
Each tree is adorned with 3,000 ice-white LED lights and an additional 3,000 coloured lights will be activated upon the receipt of a contactless donation – creating a unique DublinTown Christmas memory. All money raised will help to transform the lives of Ireland’s sickest children.
Richard Guiney, chief executive of DublinTown, said: “This year, we are delighted to add to the festiveness by unveiling these two very special interactive Christmas trees – a first for Ireland.
“Our two new ‘ChariTrees’ will allow all those that come to Dublin city centre over the Christmas period to capture special memories that will last a lifetime while also helping to fund the amazing work that Temple Street Children’s Hospital does for children.”
Denise Fitzgerald, chief executive of Temple Street Foundation said: “We are delighted to have been chosen to benefit from this incredibly innovative idea from DublinTown and Visa.
“The funds raised will be put to work in our hospital where they are needed most, helping sick children and bringing hope and healing to their families.”