Dunnes Stores is the most popular Irish supermarket, latest figures show

by Gazette Reporter

Irish supermarkets have seen a growth of 2.7% in consumer spend this summer compared to 2018, according to the latest figures from Kantar.

Dunnes Stores has benefited the most from this increase in spending with the supermarket chain commanding 21.8% of the overall market. This comes after an increase of 6.3% in the value of sales.

Just behind Dunnes in second place comes Tesco with 21.6% of the market, Supervalu in third on 21.1%, with Aldi on 12.5% and Lidl on 12.2%.

Kantar says that more people are preparing their meals from scratch with Lidl and Dunnes taking most advantage of the trend.

Ingredients such as herbs are up 26%, spaghetti is up 10%, passata up 15% and mince by 11%.

However, for the first time since March 2017, two retailers saw a decline in sales with Tesco’s down 0.8% and Supervalu’s 0.5%.

Kantar’s Douglas Faughnan said: “Shoppers swayed towards shorter and more frequent grocery trips during last year’s good weather to the benefit of Tesco and SuperValu, which typically boast higher levels of shopper frequency. 

“But every silver lining has a cloud, and both grocers were always going to face an uphill battle to replicate that performance this year.” 

Twelve months ago, Dunnes was the third largest supermarket in Ireland but thanks to an additional 65,000 customers in the latest 12 weeks the retailer has retained the top spot for the eleventh consecutive period.

As with most retailers, Dunnes performs the strongest on the lead up to Christmas so a further increase in sales figures is expected as autumn and winter approaches.

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