Bord Bia has announced that the 15th edition of the annual Bloom festival will take place virtually in 2021, due to the pandemic.
Ireland’s largest gardening and lifestyle festival will not take place in the Phoenix Park from June 3 to June 7, but virtually instead.
A programme of initiatives and online events have been created for the digital edition of the festival, in partnership with some of Ireland’s leading garden designers and long-time festival participants.
Bord Bia CEO Tara McCarthy said: “I want to thank all of Bloom’s fans, as well as the hundreds of growers, designers, contractors, exhibitors and sponsors, for their continued support as we plan this year’s festival.
“Bord Bia Bloom would not be possible without their passion and enthusiasm, and while we are very disappointed we can’t gather in the Phoenix Park, the Bloom team is excited to continue to bring the joy and benefits of gardening to the public this summer.
We know that gardening has had a positive impact on many people’s mental and physical well-being throughout this difficult period and during last year’s Bloom At Home initiative we saw thousands of both new and experienced gardeners embrace it over the June Bank Holiday.
“We are inviting the public to join us virtually again this year and safely enjoy Bord Bia Bloom from their own homes.”
Following the success of last year’s #BloomwithRTÉ competition, Bord Bia will once again partner with RTÉ for an online celebration of gardening across the country, from country lawns to city balconies.
Full details of the initiative will be announced in the coming months, with those interested invited to sign up at www.bordbiabloom.com.