Aoibheann’s Pink Tie features in new Tesco ‘One in a Million’ video series with Hector O’Heochagáin 

APT highlighted in the third episode of the series

by Rose Barrett
0 comment

Tesco Ireland celebrates local community group,Aoibheann’s Pink Tie (APT) as part of its new online video series to mark this year’s Community Fund programme. The series sees renowned broadcaster, Hector Ó hEochagáin, travel across the country to highlight the local heroes who have made a positive difference in their local communities, those who are truly ‘One in a Million’.  

Rosemary Garth, Communications Director, Tesco Ireland at the launch of Tesco Community Fund. The Tesco Community Fund supports local good causes in communities across Ireland with €1m million worth of donations being made available to local good causes in 2022. Pic:Naoise Culhane

In the third episode of the series, Hector meets with founder Mick Rochford and other volunteer members of Aoibheann’s Pink Tie, a national children’s cancer charity which was set up in 2010 by Mick and co-founder Jimmy Norman after the loss of Jimmy’s daughter Aoibheann to cancer, aged just 8 years. 

Aoibheann’s Pink Tie was formed in her memory, offering practical and financial support to other children and their families going through treatment.  

To date, Aoibheann’s Pink Tie has received over €6,400 in funding through the Tesco Community Fund. 

Year round, the Tesco Community Fund provides financial support to local good causes and community groups that matter most to its colleagues, customers, and communities across Ireland.  

Now in its eighth year, the Community Fund campaign continues to provide vital support to community groups across Ireland. This year, Tesco has increased the fund and is making one million euro in funding available to local good causes up and down the country. To nominate a community group or good cause applications can be submitted via the Tesco online application form online or in Tesco stores nationwide. 

This year also sees the return of the familiar blue tokens in stores, which are now made from fully recyclable materials. Each time a customer shops in a Tesco store, they can vote for their preferred cause to receive funding using the blue tokens. At the end of the twelve-week campaign, votes are counted and up to €2,000 is shared between three local groups.  

Launched in 2014, the Tesco Community Fund is a platform through which each Tesco store can provide financial support to good causes within its local community. Since its introduction, Tesco has donated over €6m to over 21,000 local community projects nationwide.   

You can watch the latest episode here: https://www.youtube.com/watch?v=AIIsJETLtcI

Related Articles