Taoiseach opens new Penneys Store in Tallaght

by Rose Barrett
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The long-awaited Penneys store at the Square Shopping Centre Tallaght has finally opened.

The Taoiseach Micheál Martin officially launched the store following a €10m investment by the retailer which has created 300 new jobs for the area – part of Primark’s commitment to invest €250m in Ireland over the next 10 years. 

Also attending the Penneys Tallaght store opening was recently-crowned Miss Ireland Ivanna McMahon and outgoing Miss Ireland Pamela Uba. 

Delighted customers were treated to a performance from local dance troupe Phoenix Dance Academy, some branded Penneys treats, a live DJ in-store and a bespoke photo wall to capture their first visit to the new store! 

This is the first new Penneys store in Dublin in six years, following its opening in Liffey Valley Shopping Centre in December 2016 and is the retailer’s 37th store in Ireland. 

Located on the ground floor of The Square, it is one of the largest fashion stores at the shopping centre with 43,500 square feet of retail space and a Nails™, beauty salon. 

Commenting at the Tallaght store opening, the Taoiseach said: “Penneys is at the centre of Irish and international retail, and its success continues to prove how valued the brand is in our lives in Ireland. 

“The jobs announced today is testament to Primark’s strength and continued growth. Penneys is a significant employer in Ireland and internationally, and its growth brings footfall back to our towns and cities in Ireland. I congratulate all at Primark on today’s opening in Tallaght and wish this beloved retailer continued success.” 

Paul Marchant, Chief Executive of Primark, also said: “Today is a proud day for everyone at Penneys as we open our new store in Tallaght and continue to expand in our home market.”

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