Half of Irish businesses consider sustainability challenges a threat

by Rachel Cunningham
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A digital infrastructure company has shared survey results indicating that businesses in Ireland are concerned about the consequences of failing to meet their sustainability targets.

The research, which was carried out for the Equinix 2022 Global Tech Trends Survey, found that 63 per cent of IT leaders in Ireland have made reducing environmental impact a priority for their technology strategy.

However, many are struggling and just under half (49 per cent) of those surveyed said that the challenges they face in meeting their environmental sustainability targets are a threat to their business.

A total of 2,900 IT decision-makers globally, of which 100 were based in Ireland, responded to the survey. The results indicated that the majority of businesses are becoming increasingly aware of their environmental footprint, with 65 per cent reporting to be actively measuring and trying to limit the impact of their IT infrastructure and equipment.

The survey highlighted that a lack of sustainability credentials could negatively affect a business, as 55 per cent of respondents said that they would only work with IT partners who can meet key carbon reduction targets. 

IT businesses have noted that this is a critical consideration for their customers too, with 58 per cent claiming that their customers want to know that steps are being taken to reduce their carbon footprints.

Judith Gardiner, Vice President, Growth and Emerging Markets, Equinix, said: “With the increased use of data and technology comes a responsibility on all of us to not only find a sustainable way to manage this increase, but to proactively reduce the environmental impact of our entire digital footprint. 

“No medium or large-sized organisation can achieve climate neutrality by themselves. They are relying on their partners, like Equinix, who share the same values and can help them to pursue a green agenda. The majority of businesses now realise that the greater efficiency gained from moving functions off-premise and to the cloud can significantly reduce their carbon footprint,” she concluded. 

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