Salsa Jeans opens flagship store in Liffey Valley Shopping Centre

by Rose Barrett
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Salsa Jeans, the Portuguese denim brand, has unveiled a flagship store in Liffey Valley Shopping Centre, the brands first standalone store in Ireland. Opened in recent weeks, the store features their well-established denim jeans collection in a variety of fits and washes, as well as their wider collection of the latest womenswear including upper garments, shoes and a stunning range of accessories.


The store is located in a prime retail position on the ground floor in Liffey Valley. With 132.80 m² of open plan space, including three welcoming fitting rooms for try on’s, the store is designed to create a relaxed atmosphere for a comfortable and enjoyable shopping experience.

With 190 stores in over 40 countries worldwide, Salsa Jeans in Liffey Valley is the first dedicated retail store for the innovative Portuguese brand in Ireland. Now, just in time for the summer months, the Irish public can enjoy perusing not only Salsa Jeans’ wide-ranging denim collection, but also their more extensive clothing range featuring tops, shorts, blouses and dresses, as well as a selection of shoes and accessories.

This is the sixth new store opened by Salsa Jeans so far in 2023, following five new locations throughout Europe including a flagship store in Barcelona on the city’s main commercial and shopping street, Paseo de Gracia. The opening of the Liffey Valley store is the first of two openings planned for Ireland this year, following the successful arrival of ‘The Confidence Room’ by Salsa Jeans on Exchequer Street in Dublin city centre in May. This life size walk-in closet experience is still open to the public by appointment-only until July 22.

Commenting on the opening of the brands first store in Ireland Hugo Martins, CEO at Salsa Jeans, said: We are delighted to announce the opening of our first stand-alone store in Ireland. It is a market in which we have been present for over 14 years, through an amazing network of department stores and boutiques across the country. As Irish consumers have gotten to know our brand and values, we thought it was the right time to take the next step by opening a permanent location in Liffey Valley Shopping Centre, one of Ireland’s leading shopping destinations.

We are looking forward to welcoming customers to Liffey Valley where our full range of high-quality denim will be available to inspire true confidence for women in everyday life. We believe this new store is a key step in making Salsa Jeans the leading denim brand in Ireland.”

Salsa Jeans is a fully inclusive brand providing jean sizes from 25’’ to 40’’ with prices ranging from approx. €75 – €110. It will continue to be stocked in over 60 outlets nationwide including Brown Thomas, Arnott’s, Avoca, Pamela Scott, McElhinneys in Ballybofey, Anthony Ryans in Galway, Pauls in Kilkenny as well as a wider selection of boutiques around Ireland.

Salsa Jeans is a brand that works the art of denim like no other, originating almost 30 years ago in a laundry in Porto, North Portugal. While jeans have been the core product for the brand since inception, Salsa Jeans also have an extensive clothing offering to complement their denim range including tops, blouses, dress, jumpsuits and jackets catering for women and men.

Salsa Jeans Liffey Valley will be open seven days a week; Monday and Tuesday 9.30am to 7pm; Wednesday to Friday 9:30am to 9pm; Saturday 9:30am to 7pm and Sunday from 11am to 7pm. See

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