PrettyLittleThing has announced another perfect pairing, teaming up with iconic sportswear brand Kappa to bring you another unmissable collection!
With the aim to make women feel confident, empowered, and beautiful at the heart of everything we do, this was a natural partnership between the brands. The colour palette consists of neutral stone, khaki and white with hints of fiery red and yellow tones with some pieces even stamped out with our fresh PLT x Kappa logo!
Elevate your style with utility cargo co-ords, classic branded tracksuits, varsity dresses, daring monogrammed mesh and more. The beauty of this collection is that the pieces are interchangeable and will work seamlessly not only with each other but with your favourite items that you already own.
Fronted by the IT-girl US rapper of the moment, GloRilla, this collaboration is reminiscent of the 90’s cool girl era, inspired by vintage sportwear with a streetstyle twist. The 31-piece collection combines both comfort and style, mixing off-duty athleisure with PLT trend led designs.
The brand has collaborated with some of the biggest talent in the world including Kourtney Kardashian, Ashley Graham, Hailey Bieber, Teyana Taylor, Olivia Culpo, Saweetie, Ashanti, Little Mix and Molly Mae. PLT claims not to anticipate trends: “We create them, we take inspiration from the catwalk, celebrities, and influencers, making sure they’re available for the customer to shop on our site before they’re available anywhere else.“
The outfits are wearable whilst still bringing an element of fun and edge to your wardrobe. Speaking on starring in the campaign, GloRilla said: “I am so excited to be fronting this campaign with PrettyLittleThing and Kappa. We had such an incredible time with the team shooting out in Joshua Tree and this collab felt so on brand for me. Streetwear is my everyday aesthetic and I love the fact you can style these pieces between day and evening.”
Speaking on the partnership Dre Hayes, President of Kappa USA, said; “I am excited for the launch of this project with PrettyLittleThing. Although we are a heritage sportswear brand, Kappa embodies the spirit of youth culture and PrettyLittleThing is a perfect partner to share this vision.”
Also speaking on the collection PrettyLittleThing’s Marketing Director Nicki Capstick said “We’re so excited to launch this collaboration with such an iconic lifestyle brand such as Kappa. Staying true to what Kappa is known for to pay homage to its roots whilst still resonating with even our youngest customers was super important to us when it came to designing this collection. We hope merging the typical sportswear feel that is Kappa’s legacy with a “going out” edge will bring a fresh take that is wearable to all this summer.”
The collection launched on Tuesday last, May 9 and is now available in UK sizes 4– 30, with prices ranging from €15- €60. Incredible value, so on-theme.
Check out prettylittlething.ie and see also 40% Off Special Offers and 10% off to new customers.
PLT originated as an accessory only website, founder Umar Kamani identified a gap in the market for the 16 to 35-year-old customer who wants fast, affordable fashion and who shops for the weekend, every weekend. Roll on 11 years later and it’s the fastest growing retailer in the world shaping the retail landscape. PLT promises has always been to solve all of those “nothing to wear” dilemmas by dropping hundreds of new products daily. With offices and showrooms in Manchester, London, Paris, Miami and Los Angeles and a global social media following of over 24.4m, PLT show no sign of slowing down.
Leading Italian sportswear brand, Kappa® specializes in producing apparel, footwear and accessories for sport and leisure. The brand is known for its heritage of technical sportswear, worn by professional athletes and style enthusiasts in more than 130 countries. First born as a sock and underwear company, Kappa® reinvented themselves through their vision of sportswear. From unique brand collaborations and innovative campaigns to major event sponsorships, Kappa® remains an inedible element of global fashion, sport and culture. Kappa’s eye catching “Omini” logo pictures the silhouette of a man and woman and represents the brand’s emphasis on quality, humanity and authenticity, the logo is a recognized symbol of quality and style.
Feature photo Dom Fenison and Chanel West Coast at the PLT & Kappa launch
- SOS protest re polluted waters
- Food basket report reveals continuing pressure on family budgets
- Pádraig Harrington announces Irish Guide Dogs for the Blind’s Nationwide Golf Challenge
- Diesel and petrol prices already on the rise
- Mother & Baby campaigner Tony Kelly laid to rest
