Taoiseach opens new Penneys Store in Tallaght

With creation of 300 new jobs for the area

by Rose Barrett
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Finally, it’s here, the long-awaited Penneys store at the Square Shopping Centre, Tallaght.

The Taoiseach Micheál Martin officially launched the store today, Thursday, September 15,  following a €10m investment by the retailer which has created 300 new jobs for the area – part of Primark’s commitment to invest €250m in Ireland over the next 10 years.

Brand new Penneys Store now open at The Square Tallaght

Also attending the Penneys Tallaght store opening was recently-crowned Miss Ireland Ivanna McMahon and outgoing Miss Ireland Pamela Uba (feature image). Photo Kieran Harnett.

And customers were treated to a warm welcome including a performance from local dance troupe Phoenix Dance Academy, branded Penneys treats, a live DJ in-store and a bespoke photo wall to capture their first visit to the new store!

Taoiseach Micheál Martin officially launched the new Penneys store in Tallaght today

This is the first new Penneys store in Dublin in six years, following its opening in Liffey Valley Shopping Centre in December 2016 and is the retailer’s 37th store in Ireland.

Located on the ground floor of The Square, it is one of the largest fashion stores at the shopping centre with 43,500 square feet of retail space and a Nails™, beauty salon.

The low cost fashion brand offers superb selection of ladies gents, lingerie and kiddies wear at the new Tallaght store

A significant week for the Irish retailer as it continues its international expansion – Primark opened its second store in the Czech Republic yesterday in Brno, and tomorrow it will open its 56th store in Spain, in San Sebastian, bringing its global total to 408.

Taoiseach Micheál Martin arriving to officially open the store new Penneys store this morning

Commenting at the Tallaght store opening, the Taoiseach said: “Penneys is at the centre of Irish and international retail, and its success continues to prove how valued the brand is in our lives in Ireland.

“The jobs announced today is testament to Primark’s strength and continued growth. Penneys is a significant employer in Ireland and internationally, and its growth brings footfall back to our towns and cities in Ireland. I congratulate all at Primark on today’s opening in Tallaght and wish this beloved retailer continued success.” 

Paul Marchant, Chief Executive of Primark, also said: “Today is a proud day for everyone at Penneys as we open our new store in Tallaght and continue to expand in our home market.

“We are thrilled to welcome our colleagues and customers into this new store to experience the best of fashion retail. We know our customers have been waiting for Penneys at The Square for a long time and we are delighted to finally open our doors to this great community.

“We now know more than ever how much it matters to our customers that we stay true to our mission of offering something for everyone at prices that are affordable to as many as possible. Our continued growth demonstrates the confidence and commitment we have in our Irish business, and we are proud to continue to play our part in supporting Irish cities, towns and communities.”

Homeware also available at the new Penneys Store in Tallaght

Customers to Penneys Tallaght will find the latest affordable Autumn Winter fashion trends, as well as its famous great value everyday essentials across women’s, men’s, kids’, and homeware, as well as beauty and accessories.

Sustainable Primark Cares

Many of the clothes and products available are part of its growing Primark Cares label, all part of its commitment to make more sustainable fashion affordable for everyone. 39% of Penneys’ clothing is already made from recycled or more sustainably sourced materials, and the fashion retailer has committed to make that 100% of its clothing by 2030.

Penneys Tallaght includes popular licensed ranges such as Disney, Winnie the Pooh, the iconic NBA and NFL brands, and a dedicated denim trend area along with committing to protect prices on more than 1,000 essential children’s products amid the rising cost of living.

The in-store beauty salon, operated by Nails™, offers a wide range of manicure, pedicure, brows, lashes and threading services – making a visit to Penneys new store in Tallaght the ultimate beauty and fashion destination!

Photos Kieran Harnett.

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