Award-winning designer announced as inaugural Winterfest curator

by Rachel Cunningham
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Annie Atkins, the graphic designer behind Wes Anderson’s The Grand Budapest Hotel, The French Dispatch and Steven Spielberg’s Bridge of Spies, will be bringing her unique style from her Dublin studio to the Guinness Storehouse’s Winterfest this Christmas, writes Rachel Cunningham.

Winterfest, a five-week Christmas experience that will be running until January 3, will see the Guinness Storehouse transformed into an immersive festive spectacular, under the creative direction of Ms Atkins, its inaugural lead curator. 

The curation, inspired by iconic advertising retrieved from the Guinness archive, will be brought to life across all seven floors of the Guinness Storehouse with a 15-metre modular tree installation in the Guinness Storehouse atrium comprising multiple Christmas trees, embellished with graphics designed by Annie and Guinness-inspired black and gold decorations.

Speaking on the partnership, Annie Atkins said: “Collaborating with the Guinness Storehouse has been such a treat, as I’ve been a lifelong fan of their iconic branding. They have such a rich design history and their archive was bursting with inspiration. It’s been especially fun designing for such a magical time of year, and I hope that the visitors enjoy it as much as I enjoyed creating it.”

Live musical performances will take place through the Winterfest by DJ Aonair, A&S Productions, D. Cullen & Sinead McConville, DJ Pique, R3D (DJ), The Fundamentals, The Main Event, Pio Hartnett, Ian Blake, DJ Dilly (aka Wastefellow) and The Tiny Quartet.

The storehouse is creating a streetscape of light displays from Crane Street to the Guinness Storehouse, with a projection above the gate that will be visible after sunset. Visitors can also visit the scene of the Guinness Christmas advertisement, with the soundtrack performed by Glasshouse Orchestra, a music ensemble and arts organisation based in Dublin on Saturday, November 27.

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