Be true to yourself and check out True Beauty’s latest Lip Crème Collection!

For a subtle or pure sassy 'trout pout', this is for you!

by Rose Barrett
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Say hello to a luscious, perfectly pigmented pout with the latest product line launched by True Beauty’s hotly anticipated, hydrating Lip Crèmes. Designed to enhance the natural beauty of your lips, these dreamy, ultra-creamy crème de la crèmes are hailed as a real game changer. 

Fabulously flattering with a feather-like feel, the unique, buttery texture is a cross between a traditional lipstick and a liquid lip formula – offering a rich, hydrating, full impact colour that is not only built to last, but comfortable to wear.  

Founder Aideen Kate Murphy – one of Ireland’s most beloved make-up artists and award-winning influencers – is behind the brand’s mission to develop world-class cosmetics using innovative formula development and shade design, and this latest launch is certainly no exception to that. 

Encased in True Beauty’s distinctively sleek nude packaging, the soft, tear drop shaped precision applicator hugs the curves of your lips, effortlessly melting into a flawless, non-stick, vinyl-like shine in a range of four gorgeous shades designed to suit every skin tone and occasion. soul is a delightfully decadent mauve brown; perfect for a naturally bold look, whilst love – with its rich, berry hue – is guaranteed to become a firm summer favourite. trust offers a playful, fabulously flattering peachy pop, and sacred’s subtle, soft brown sheen is an absolute winner for everyday wear.

One thing’s for sure no matter what your colour preference, this gorgeous handbag staple is set to replace those dry, cracked, lip liquid lips with a sumptuous pout to be proud of. 

True Beauty’s Lip Crème Range retails for €19.99 and is available to purchase online via and at Dublin stockists and nationwide. 

Recently awarded the Stellar Magazine InstaStar Award for Best Beauty and Best Celebrity Makeup Artist at the Gossie Awards, Aideen has brought her dream to life with the creation of True Beauty, keeping it in tune with her authentic attitude with personal key messaging at the heart of the brand — the expression of the true self.  

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