Punchestown Festival 2024 – bring it on!!!

by Rose Barrett
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Just two weeks to go and 100,000 people expected to attend, Punchestown Racecourse reminds festival goers of exciting plans and enhancements for the upcoming 2024 Punchestown Festival.

To run from Tuesday, April 30 to Saturday, May 4, the five-day social and sporting highlight is a homecoming celebration of Irish jump racing, sport and culture located at the Kildare venue, only 30 minutes down the motorway from Dublin.

With a prize fund of over €3.4m, twelve top tier grade one contests, season champions like Galopin Des Champs and household names including Willie Mullins, Rachael Blackmore and Paul Townend in action.

Beyond the parade ring and into the enclosures the Punchestown Festival is Ireland’s largest sporting corporate hospitality event and will host over 17,000 guests across an impressive array of restaurants, pavilions and suites. The competition on track will be hard fought whilst the style stakes in the prestigious Bollinger Best Dressed, live music, street theatre and Shopping Village appeals to the social element of the attendees.

Key Changes for Punchestown Festival 2024

Notably, the first two days of the 2024 Punchestown Festival will revert to a 2.30pm start from the current time of 3.40pm. Market research shows that around 70per cent of paying clients would ‘definitely or most probably’ like to see some of the festival days start and finish earlier.

 Whether it’s a business or a household value for money is particularly important now more than ever. Following a full review of ticket pricing and products there will be a price reduction to €30 for the first three days and €40 for Friday and Saturday of the 2024 Punchestown Festival for advance purchased tickets.

There will be an additional €5 per ticket charge for on the day purchases excluding senior, student and family day concession tickets that can only be purchased on the day. As a premium sport and leisure event these prices compare very favourably to similar occasions.

As always group discounts apply and for larger groups it is recommended that they contact the racecourse office directly in advance. The original Flexi ticket will be replaced by the new Choice Ticket that can be used Tuesday or Wednesday or Thursday. Senior, student and family ticket concessions continue on a walk-up basis. All children U14 race go free for the festival.

Refreshed Festival Layout

The festival layout will undergo a refresh including the removal of the traditional reserved enclosure divide and the introduction of exciting new features around the parade ring enclosure. The famous Sky Bar, Bollinger Garden, Shopping and entertainment areas will remain as popular as ever with the Southern Enclosure accessible to all.

The objective is to optimise the scope of the enclosures, utilise all available facilities which in turn will improve footfall, flow and reduce potential pressure points; the enhancement of the race day visit will go hand-in-hand with the new layout.

The Punchestown demographic is a diverse one with varied tastes and requirements for a memorable customer experience. Alongside its catering and service partners, there are a selection of great quality food and beverage options with efficient, friendly service in comfortable surroundings. Whilst costs have increased across the board for product and services every effort has been made to minimise the impact on the customer.

Conor O’Neill Punchestown CEO explained the strategy: “We say it time and time again that people make Punchestown, so it is those very people who have shaped and informed this plan and it is this plan that will help us deliver the best possible Punchestown experience we can to our customers who are the backbone of our business.

“Now we need support with feet on the ground and people through the gates. If it doesn’t work for the customer it ultimately won’t work for Punchestown, so I hope we’ve got the balance right as we look ahead to welcoming friends old and new to the 2024 upcoming Punchestown Festival.”

The 2024 Punchestown Festival, from Tuesday April 30 to Saturday, May 4. See www.punchestown.com

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