The Phoenix Park is Ireland’s most searched for destination

by Rachel Cunningham
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Rachel Cunningham

Despite being Dublin’s largest park, the Phoenix Park has proven to be Ireland’s most searched for tourist destination on Google Maps. 

A summer of staycations with an emphasis on outdoor activities positioned the Phoenix Park, one of Europe’s biggest urban parks, at the top of the polls on the Irish list, followed by Dublin Zoo and the historic Trinity College.

The remaining 10 highest ranking locations in Ireland consisted of Tayto Park, Aviva Stadium, Guinness Storehouse, Connemara National Park, Dublin Castle, Croke Park and Powerscourt House & Gardens just across the border in Enniskerry.

Tayto Park

To mark World Tourism Day last Monday Google Maps announced the top tourist destinations people have been searching for on Google Maps in Ireland and across Europe. The top searched tourist destinations in Europe were largely unsurprising, with the iconic Tour Eiffel in Paris coming out on top, followed by Basílica de la Sagrada Família in Barcelona and the Musée du Louvre in Paris. 

In the interest of helping travel businesses connect with people online in the aftermath of a significant global reduction on travel during the pandemic period, Google launched a new set of features and initiatives. The maps app will provide new ways for users to be able to discover attractions, tours, or activities.

Dublin Zoo

Tourists searching for attractions like the Eiffel Tower will find a new tickets module will show booking links for entry admission and other options where available. Travel partners can promote their ticket booking links at zero cost, similar to the hotel booking links introduced earlier this year.

Google also reported search data indicating that people are increasingly looking for sustainable travel options. For example, searches for “eco hotel” have grown steadily since 2004, with the exception of a drop during the early stages of the pandemic. To help make greener choices easier, hotel searches will include a list of hotel’s eco-friendly practices in the ‘About’ section and users can check whether the accommodation has an “eco-certified” badge next to their name.

Google has confirmed that it will be joining the Travalyst coalition as a founding member, claiming that they will help to develop a global, open model for calculating and displaying carbon emissions from air travel and to contribute to the development of similar standards for hotels.

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