Make-A-Wish Ireland will kick Christmas off early this year with the launch of their exceptional Christmas window located in Debenhams on Dublin’s Henry Street. Officially launching today (Tuesday), the charity has created a bespoke campaign with the aim of raising funds to grant the wishes of Irish children fighting life-threatening illnesses, ahead of the Christmas period.
While September may be considered too early to launch a Christmas appeal, Make-A-Wish aims to highlight the importance of bringing Christmas forward. For some seriously ill children, December is just too long to wait for their wish to come true.
The Christmas window opens with a live on-site broadcast of Classic Hits 4fm’s the Damian Farelly show and to coincide with the launch, the Irish charity partnered with creative agency, Irish International, to create an emotive video. This video will be rolled out across social media channels as well as being sent to potential corporate donors requesting financial support. The video was sponsored by Mitsubishi Electric and now Make-A-Wish are looking for other companies to get behind them in the run up to Christmas.
Gareth Crowe, Head of Corporate of Make-A-Wish Ireland said:
“Make-A-Wish Ireland’s Christmas-in-September campaign is a unique take on typical charity Christmas appeals. We regularly hear grumblings about Christmas coming earlier each year but this campaign highlights the fact that, for some children, Christmas must come early, because they just can’t wait. The campaign sponsored by Mitsubishi Electric, uses both the video created by Irish International and the Debenhams’ Christmas window, aims to highlight the importance of giving children who are facing life-threatening illnesses the chance to have that special wish granted.”
Make-A-Wish Ireland has created special memories for over 2,000 children across Ireland since its inception in 1992. The funds raised from this campaign will assist in granting wishes for children across Ireland, providing respite from their normal routines of hospitals, doctors and treatment. These wishes have an immeasurable impact on children and their family, creating moments of joy, and memories that last a life-time.