The Irish Heart Foundations new, hard-hitting ‘Stop Targeting Kids’ campaign, calls on the Government to protect children in Ireland from online junk food marketing.
At the event, the charity will also present the findings of new research into junk food marketing to teenagers in Ireland.
Five hundred teenagers and 500 parents were surveyed for the study by Empathy Research, demonstrating how online advertising influences young people’s food choices.
Luke Walshe and Sarah Curtis pictured with Chris Macey, Director of Advocacy and Patient Support, Irish Heart Foundation Picture: Robbie Reynolds
As part of the campaign, the charity wants the Government to fulfil its 2020 commitment to introduce a Public Health (Obesity) Act and introduce fresh measures to combat the direct marketing of foods high in fat, salt and sugar to teenagers online.
