Dublin City Council (DCC) has today announced the launch of a new augmented-reality (AR) mapping feature that allows users of the Dublin Discovery Trails app to open up a 3D map of Dublin on their device and allow them to explore the city in a new, innovativeway.
‘DiscovAR Dublin’ is a first for Ireland in utilising new open Google Maps technology to form an
int arks, museums and attractions. Users can also learn more about the history and
significance of locations such as the Guinness Storehouse, EPIC – the Irish Emigration Museum and
14 Henrietta Street.
The project is a collaboration between the Dublin City Council, Smart Dublin and Virgin Media
Business alongside Peel X, who developed the feature for the Dublin Discovery Trails app.
Launched last year, the app is a platform on which the Dublin local authorities can develop new and
exciting immersive experiences combining the real-world history with smart technologies. Already
there are unique experiences published including Doors into Docklands, Balbriggan and Castleknock
Lord Mayor of Dublin, Daithí de Róiste, launching this exciting new feature said:
“This is first for Ireland, the user can ‘literally’ step into the city from anywhere in the world
and explore Dublin in the palm of their hand. This innovative technology will help further position
Dublin as a world class destination with this new experience. I’m delighted to launch DiscovAR here
today and I’d encourage everyone to download the app and try it today to explore the best of what
Dublin has to offer.”
The app can be used by tourists and locals alike before they visit the city, or while they are in the city
with the vision that it will assist users to learn more about Dublin and its extensive history, sights,
monuments and streets across the capital city.
Also commenting on the launch of ‘DiscovAR Dublin,’ Jamie Cudden, Smart City Lead, Dublin City
“DiscovAR offers a new way for visitors and locals to experience the capital city. Through our
Smart Dublin programme, we are always thinking about how we can embrace new technologies to
enhance how people engage with our Capital City. This app through its immersive AR technology is
a new and fun way to explore the City’s culture and history and we see huge potential to expand
The Dublin Discovery Trail app is part of a larger Smart Tourism strategy to invest in digital to
transform Dublin’s tourism experience for how we tell the story and history of the city and was
developed as part of the new Dublin City Council Tourism Strategy 2023-2028 Innovation pillar.
Using new and immersive technologies, such as augmented reality, will help further position Dublin
as a world class tourism destination with this new digital experience and allow for further unique
and tailored customer experiences that will keep the city relevant for tourists.
For more information on ‘DiscovAR’ and to download the app visit http://dublindiscoverytrails.com
or search Dublin Discovery Trails on Apple App Store or Google Play.
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