Balbriggan Beauty expert bags a €100,000 prize at The Pitch

by Sylvia Pownall
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Balbriggan beauty expert Jennifer Rock is celebrating after taking home a €100,000 prize from a competition for female entrepreneurs.

The founder of Dublin online skincare consultancy The Skin Nerd was one of 115 women from across the country who entered The Pitch.

She won after putting her best business case forward at the grand finale to a panel of judges including beauty mogul Jo Malone, and RTE Dragon Bobby Kerr.

Jennifer, who started her business 12 years ago with The Cleanse Off Mitt, had five minutes to prove to the judges she could hit targets, reach milestones and push to new goals; all the while inspiring the team around her.

The mum-of-one, a regular expert guest on TV3’s Ireland AM, said: “I am incredibly honoured to have won.

“We have expanded so rapidly that for a while we were on different floors of the building. Right now, we have thousands in the Nerd Network, and our community of clients is getting bigger every day.”

Jennifer’s first book, The Skin Nerd: Your straight-talking guide to feeding, protecting and respecting your skin, is due out this Autumn.

She is also working on upgrading her website so clients can find everything they need on one page.

She told Image magazine: “I don’t really have typical days. Since I started The Skin Nerd, my life has been anything but typical, but I love it.

“My week includes a mish-mash of meetings, working on things in the office, the odd event or photo shoot and anything else that pops up.

“It’s all well and good to have an idea, but it isn’t a meal until you make it one, if you get me. You just have to take a chance and make the tough decision for the sake of your business instead of putting it on the back burner.”

The Skin Nerd, which Jennifer set up in 2017, now employs 12 people full-time with plans to launch a new app and a new product.

As well as bagging the €100,000 cash prize, she will also receive a full business suite of products from competition sponsors Samsung and a digital marketing masterclass.

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