Call for Dublin-based producers to enter this year’s Grow with ALDI 

by Aishling Conway
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Have a brilliant product that you’re bursting to share with the public? Eager to take your business to the next level? If so, Grow with ALDI might just be the programme for you.

ALDI is calling on producers from across Co. Dublin to take part in this year’s programme which helps producers propel their business forward and gain unprecedented access to Irish shoppers.

Grow with ALDI is a supplier development programme like no other, helping the most exciting and innovative small to medium sized businesses build their brand and take the next step on their entrepreneurial journey. Undertaken in partnership with Bord Bia, Grow with ALDI champions Irish and gives ALDI customers the opportunity to support native small businesses at great value price points.

Now in its seventh year, applicants from food and non-food categories are invited to submit their product for consideration from now until to January 26th. All products will be assessed by a judging panel with successful applicants having their products launched in all 161 ALDI stores nationwide in May.

To date, ALDI has invested more than €10 million into Grow with ALDI illustrating its commitment to unearthing and developing new Irish products. The programme has produced countless success stories with many successful alumni products on shelf today at ALDI stores nationwide. Applicants and finalists will receive valuable mentorship along the way from ALDI and Bord Bia, covering the buying process, supply chain management and even social media marketing.

This year, ALDI is delighted to welcome Cassie Stokes, on board as brand ambassador for Grow with ALDI 2024. Together ALDI and Cassie will find the best of Irish produce! Speaking about her role, Cassie Stokes, Grow with ALDI Ambassador, said: “I am delighted to be teaming up with ALDI for this year’s Grow with ALDI programme. Anyone who knows me knows how much I love Ireland and how passionate I am about Irish food, supporting local and discovering new products and Grow with ALDI embodies that ethos. We are calling on foodie entrepreneurs and small business owners to enter before 26thJanuary to be in with the chance to grow their business and get their product on shelves at ALDI stores nationwide this year. We cannot wait to see the entrants!”

Speaking about his experiences with Grow with ALDI, Matthew Collins of The Sibly Food Co., said: “In 2022, I took a chance and applied for Grow with ALDI. It was one of the best decisions I made for my business, and I haven’t looked back. The confidence and exposure it gave me as a young entrepreneur was invaluable. If any small business out there is thinking of applying for this year’s Grow with ALDI, I say go for it. You won’t regret it!” 

Fiona Twomey, Global Retail Specialist at Bord Bia, said: “Bord Bia proudly partners with ALDI to deliver the Grow with ALDI programme. The programme has been integral to the success of numerous Irish food and drink companies over the past seven years allowing producers to scale their business in a sustainable way. We look forward to seeing what great products make to stores this May!” 

Rachael O’Connor, Buying Director at ALDI Ireland, said: “At ALDI, we are passionate about platforming Irish produce and offering meaningful support to producers as they take pride of place on our shelves. It’s fair to say that over the last seven years, Grow with ALDI has become one of our most popular initiatives giving our customers access to quality Irish produce at great value price points and allowing shoppers to choose Irish. We proudly partner with Bord Bia to offer mentorship and guidance to producers every step of the way. ” 

Go for growth and back your business by entering Grow with ALDI 2024! For more information on the Grow with ALDI programme, visit www.ALDI.ie/grow.

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