Lots of shoppers enjoyed a delicious – and nutritious smoothie – courtesy of Fyffes at their ‘Fruitmobile’ on site at the Pavilion Shopping Centre, Swords last week.
Its presence formed part of a week-long schedule of activities by the Irish fruit importer in support of National Banana Day, which took place on April 19 last.
Now in its seventh year, the initiative was devised to combat obesity by encouraging healthy eating and an active lifestyle, especially amongst young and growing children.
National Banana Day first appeared in Ireland in 2017. It is promoted by Fyffes, a company that imports fruit and fresh produce, and has been promoted by other fruit companies such as Dole Food Company and Chiquita Brands International acknowledged.
The first National Banana Day was celebrated in the United States in 2019, as a way to recognize the importance of bananas in our daily lives. Since then, the day has celebrated globally as a way to promote awareness about the health benefits and versatility of the nutritious but noble banana!
Feature photo above shoe three-years old Alannah Hoey, from Whitehall, pictured at the Fyffes ‘Fruitmobile’ and enjoying a tasty smoothie at the popular Pavilion Shopping Centre.