Dublin food producer wins big in inaugural Homegrown at Maxol Programme

by Gazette Reporter
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 Maxol announced the winners of its inaugural Homegrown at Maxol Programme this week which included Dublin company Absolute Nutrition, whose range includes convenient, functional protein and energy snacks.

The announcement followed a month-long search for Ireland’s finest small to medium sized food and drinks businesses, with the aim of providing winners with a free listing at up to 72 Maxol stores in the Republic of Ireland, as well as invaluable mentorship along with PR and marketing support. 

While the initial programme sought to reward four indigenous producers, such was the calibre and scale of entries that six winners were chosen from more than 100 hotly contested submissions.  An expert panel of judges reviewed the entries before the six winners were finalised. 

Absolute Nutrition, founded in 2014 by Jo Davey who is a trained holistic nutritionist, is an Irish snack food brand and manufacturer with an award-winning range including convenient, ‘functional’ protein and energy snacks that hit that ‘sweet tooth’ craving. Not only is Absolute Nutrition’s philosophy one of minimal processing but it is also about taking care of our planet and reducing, reusing, and recycling. All their packaging is fully recyclable or reusable and they boast a zero-food waste policy in their bakery. 

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