Penneys lowers prices on hundreds of Kids Summer essentials 

by Gazette Reporter
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Penneys is lowering prices on hundreds of its essential kids’ clothing and accessories as the retailer reaffirms its commitment to keeping prices low on kidswear.

The move applies to the price points of selected summer essentials and aims to help families make their money go further as they start planning their summer wardrobes. 

Despite inflation slightly dropping, parents have the least confidence in the economy compared to other groups, according to the latest Penneys Pulse of the Nation Index**, launched earlier this year. Over half of parents (56%) have a lack of confidence, with the same amount cutting back on other spending because of the cost of childcare. The consumer research also indicated that 61% of parents with children of school age have switched to a more affordable clothing retailer. Penneys continues to stand by its customers this summer, in what can be an expensive time for families, building on its commitment to price leadership by offering the best value on the high street.  

The retailer’s new lower prices on everyday essentials include summer wardrobe staples for kids such as selected t-shirts and shorts, swimwear, sliders and baseball caps, perfect for rising temperatures and holiday season. A simple t-shirt and swim shorts complete with sliders and a baseball cap can be picked up for €10.50 compared to €14.50 last year. The move also extends to babywear, with a full outfit comprising of selected t-shirts and shorts now only €5.60 compared to €8.00 12 months ago.  

Fintan Costello, Head of Penneys Ireland and Northern Ireland, said: “We recognise that parents particularly are really feeling the pinch right now trying to make their finances stretch. Summer can be an expensive time for families as the holidays get closer and parents want to make their money go further. Value is at the heart of everything with do in Penneys and we want to play our part by offering new lower prices across many products in our kids range to support families.” 

This marks Penneys’ second year of introducing lower prices across hundreds of essential kids’ items after previously dropping its prices across selected kidswear ranges last summer in time for the Back-to-School shopping period. Penneys aims to offer its customers the reassurance that they’re getting the best value across everything it sells. The retailer has worked hard to continue either lowering or freezing its prices on essential kidswear and baby items over the last few years, knowing how important it is for families to keep their costs low. 

While the design, colours and prices of selected ranges are new for this season – the same great quality found across all of the Penneys kids and baby ranges remains. All of the products are designed to be loved and worn for a long time before being passed on when outgrown. The majority of its swim shorts and swimsuits – a summer staple for kids across all ages – are made using recycled materials (a minimum of 50% recycled polyester). Meanwhile, selected t-shirts. shorts and babywear outfits continue to be made using a minimum of 50% cotton sourced from the Primark Sustainable Cotton Programme (PSCP), the largest sustainable cotton programme of its type within the fashion industry.  

The new products benefitting from the lower prices (compared to the price of comparable products from the Spring/Summer collection last year) include the following, with new lines landing in store each week. 

  • Kids t-shirts from €2.30 (€2.50 in Spring/Summer 2023)  
  • Kids swim shorts from €3.00 (€4.00 in Spring/Summer 2023)  
  • Kids swimsuits from €3.50 (€4.00 in Spring/Summer 2023)  
  • Kids licensed t-shirts and shorts from €4.00 (€5.00 in Spring/Summer 2023)  
  • Kids sliders from €3.80 (€6.00 in Spring/Summer 2023)  
  • Kids baseball caps from €1.30 (€2.00 in Spring/Summer 2023)  
  • Baby sweatshirts and joggers from €2.80 (€4.00 in Spring/Summer 2023)  
  • Baby licensed t-shirts and shorts from €2.80 (€4.00 in Spring/Summer 2023)  

The new prices are available on selected kids clothing which has started landing in all Primark stores across Europe.   

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