In support of Breast Cancer Awareness Month, Penneys is honoured to announce a partnership with Cheryl, Kimberley, Nadine and Nicola from Girls Aloud. Together, they’ve created a capsule range of nightwear in honour of their bandmate Sarah Harding, who sadly died from breast cancer in September 2021.
The exclusive collection, styled by the renowned Harry Lambert, will feature a nightshirt and pyjamas designed alongside Cheryl, Kimberley, Nadine and Nicola.
It was Sarah’s wish to fund vital research into breast cancer, therefore Primark will be supporting Cancer Research UK and The Christie Charitable Fund through the sales of the capsule range in the UK. 50% of the sale price of these products will be given in equal portions to these charities with a minimum commitment of £500,000. In Ireland, 50% of the sales from these products will go to the Irish Cancer Society to help fund cancer awareness, services, and research.
The money raised through this partnership will help fund a research project by Dr Sasha Howell, Sarah’s doctor at The Christie – the specialist cancer centre in Manchester where she was treated. This research will explore how women like Sarah, who don’t fall into the at-risk category, can be better identified, and have their cancer detected earlier when treatment is more likely to be successful.
Speaking about the importance of cancer research before her death, Sarah said “Research is incredibly important in the fight against cancer. My doctor Sacha Howell at The Christie is currently working on a crucial new project. It looks at women in my age group who have no family history of cancer and how the risk of these women getting cancer can be identified and tackled early. This project is incredibly close to my heart as it may help women like me in the future.Research is the only way we will ever have a future without cancer.”
Dr Sacha Howell says: “Sarah spoke to me many times about breast cancer research and was keen for more to be done to find out why some young women are diagnosed when they have no other family members affected by the disease. We want to find out why young women in their 30s like Sarah might develop breast cancer so we can more accurately identify people with a higher risk and improve their chances of survival.”
The pyjamas will be available in all UK and Republic of Ireland stores from today, Wednesday, October 5. Sizes range from XS to XL at a price point of €16 and €20.
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