HEINZ partners with Irish artists on limited-edition designs of new eco-friendly packaging

by Amy Rohu
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Amy Rohu

Heinz is marking the nationwide launch of its new paperboard Eco-Friendly Sleeve Multipack, with the help of four talented artists who have each created limited edition designs for the packaging.

The four artists, Fatti Burke, Linda Fahrlin, Jacky Sheridan and Fuchsia Macaree each represent a province in Ireland.

The limited-edition designs celebrate Heinz’s move to replace the traditional plastic shrink wrap packaging with the new Eco-Friendly Sleeve Multipack across all its Beanz, Soups and Pasta multipacks in Tesco, the new wrapping will remove 30 tonnes of plastic from Ireland’s supermarket shelves every year.

100% of proceeds from each €4 multipack will go towards Heinz Ireland’s official charity partner, Barnardos Ireland, and the limited-edition multipacks are on sale at www.heinztohome.ie now, with the standard Eco-Friendly Sleeves being rolled out across all Heinz multipacks in stores during November.

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