eir to invest €4m in transformation of retail stores

by Rachel Cunningham
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Rachel Cunningham

 Irish telecommunicationsprovider eir is making a €4m investment in the transformation of its key retail stores across the country.

This is the first phase of eir’s multi-year investment programme, aimed at upgrading the entire footprint of retail stores across Ireland.

The investment project is well underway with stores in Dublin’s Grafton Street, Henry Street, the Ilac Centre, and Limerick’s O’Connell Street already complete and reopened to the public.

The remaining stores, with locations in Blanchardstown, Tallaght and Clondalkin, will be finished by November.

“We are progressing the transformation work at pace to ensure minimum disruption for our customers,” said Susan Brady, Managing Director of eir Consumer and Small Business.

“During the pandemic, we learned that our customers rely on our stores and in-person advice for more than just shopping.

” Our stores have long been a central part of busy high streets and shopping centres in cities and towns right across Ireland and we are committed to serving the communities where we operate.”

The new stores will feature state-of-the-art technology and a number of changes to support a reduction in environmental impact.

Heat mapping technology will be trialled in the busiest locations, to gain insights into customer patterns and browsing habits.

Alongside the transformation of retail stores, eir is also expanding its successful Age Friendly Care service to all its stores across Ireland, providing dedicated in-person customer care and technical support service to senior customers, aged 65 and over.

The service, which was introduced two years ago in partnership with Age Action and Age Friendly Ireland, initially provided dedicated customer care and technical support service for older persons by phone.

Since then, over 65,000 calls have been received to the Age Friendly Care line, with eir building on this need to provide the option of in-person support with specially trained eir’s team members. 

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