Trinity College marketing plan wins 2024 ENFUSE Finals

by Rachel Cunningham
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A Trinity College Dublin team has won the ENFUSE Finals 2024 for their collaboration with Ei Travel Group.  

The team formed insights, proposed solutions and presented a plan on how Ei Travel Group can expand and develop new market opportunities.

Through the use of tools like the triple diamond model and interviews, the team created key personas to aid in developing better relationships with their clientele.

Now in its 6th year, ENFUSE matches local SMEs, micro enterprises and social enterprises with teams of master’s students.

Minister of State Emer Higgins congratulated the winning team who were presented with a specially commissioned trophy that will be hosted by their university for the next 12 months. 

Eight student teams competed at this year’s ENFUSE Finals by pitching to expert industry judges on the plans they produced.

They were shortlisted from a total of 69 teams and the top three were awarded specialist mentoring and training supports from the Local Enterprise Office.

They also received a skills audit from the Dublin Regional Skills Forum for their allocated enterprises, along with prizes from Dublin Place Brand. 

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