Deermuid the Deer makes his return 

by Alison O'Hanlon
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Molly Stears and friends from Scoil Mhuire Gan Smál – Inchicore with Deermuid the Deer who will make his return to Irish television screens this week as SuperValu re-launch their Christmas advert.

To celebrate the re-release of the advert and the return of Deermuid the Deer to Irish screens this month, SuperValu has launched a magical Christmas colouring competition for primary school children.

The nationwide competition is giving children across the country a chance to get creative and capture their idea of Deermuid through an illustration created by Irish artist, illustrator, and author Aoife Dooley.

David Gough, School Principal – Scoil Mhuire Gan Smál with pupils

From this week, children across the nation can pick up the Aoife Dooley illustrated Share the Magic colouring sheet from any SuperValu store nationwide.

The illustration will also be available to download from the SuperValu website.

For more information and to download the SuperValu Share the Magic Christmas colouring competition entry form, see

Picture Conor McCabe Photography

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