First pop-up store in Chupi flagship announced

by Rachel Cunningham
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Limerick-based designer Aoife Mc Namara is teaming up with Irish jewellery line Chupi to bring her sustainable womenswear collection to Dublin for the first time, writes Rachel Cunningham.

Chupi will host an Aoife Mc Namara pop-up within its flagship store in Powerscourt Townhouse from September 19 to 24.

The designer will be showcasing her eponymous range at the Aoife Mc Namara Pop-Up in Chupi, giving fans of the brand a chance to try on pieces for the first time in the capital.

“Bringing my designs to Dublin with thanks to Chupi is a dream come true,” said the designer.

“It’s not just about showcasing my collection but about creating an experience where people can truly connect with my sustainable womenswear in person.

“Chupi Sweetman, the force behind Chupi, is not just a mentor but a fellow creative in business who has provided unwavering support on my journey.

“Our shared commitment to ethics and sustainability makes this even more special. This pop-up is an opportunity to introduce a wider audience to our Irish ethically crafted pieces and to celebrate the power of collaboration in the world of conscious fashion.”

Aoife Mc Namara’s designs are predominantly handmade in Ireland using eco-friendly materials, such as natural yarn-dyed Irish linen and 100% Irish wool.

The pop-up will involve a Conscious Movement Morning event on Saturday, September 23,(9.30 – 10.30am, €25), which will be led by yoga instructor Catie Pauley. The ticket includes a 45-minute class and €25 to spend on Aoife Mc Namara in-store.

On Sunday, September 24, Aoife will team up with cacao ceremony facilitator Natasha Vavasour for a Cacao Ceremony and Vision Boarding Workshop (9.30 – 11.30 am, €45).

Tickets for both events are available at

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